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E24 is the latest feather in the cap of B.A.G Films’ media division Broadcast24 – under whose aegis News24 and Dhamaal 24 were successfully launched in 2007.
E24 will benefit from the well-established distribution network as well as the news gathering infrastructure of its older sibling, News 24. The mandate for E24 is speed, accuracy and authenticity in reporting, while retaining the mystique and romance of all things Bollywood.
E24’s editorial and creative teams are powered by top-of-the-line television professionals, with years of training and experience.
The sets for E24 are contemporary in look and a functional combination of live + 3D sets that form an integral part of the programming and are in sync with the shows, rather than lending pure aesthetic value. The designs reflect the glamour, glitz and romance that embody the entertainment world, and make it come alive in an intelligent manner, devoid of unnecessary sensationalism, using the platform of news delivery.
E24 is window of opportunity for a 24/7 credible representation of tinsel town, that Bollywood has so far lacked in India. Cable operators can download E24 from Satellite INSAT 4A, Frequency 4134 Mhz, FEC ¾, Polarization Horizontal, Symbol Rate 10600 ksps and Service Name E24. The channel will also be available across other delivery platforms, such as DTH, mobile TV and web streaming.
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